Building a successful brand is not a one-size-fits-all process. To succeed, each business, including you’re own requires a customized strategy and deliverables reflective of your brand positioning. This process is something that cannot be solely handled by an outside source, but one that is a collaborative effort between you, your team, and consultant.

We play the role of facilitator, guiding you through our Brand Focus Framework, providing insights and tools for developing a solid foundation for a successful business launch, brand refresh, or product go-to-market strategy.

The result of our work provides clarity within the key areas of your brand, enabling clear communication & the ability to create 360° brand experiences that relate to key stakeholders, activate brand advocacy and drive market share.


identity, marketing activity, internal and external perceptions of the brand and business, strengths and weaknesses, everything that reveals exactly where a brand is now.

Defining strategy for successfully turning your idea into an actual business.

Primary market research to measure brand awareness, familiarity, perceptions, and equity.

By doing an analysis of your audience we learn about the psychology of brand desires and needs.

Defining the proper channels of communication for reaching & engaging your target audience(s).

Defining how your business should be successfully positioned in the market.

Defining strategy for successfully launching a product or service in the market.

Primary research to understand the psychology of your market, and participants’ attitudes, beliefs, and needs.

In-depth research that evaluates how your direct and indirect competitors communicate.

The collection of all the design assets that work together to uniquely represent your brand to its audience.

What Brand Focus® Alumni Are Saying

I initially contacted Antoine & his team for the purpose of re-designing my website but was guided through a process that prompted a complete re-brand of my business, clarified my messaging & resulted in me being able to 3x my rates. Investing in his Brand Focus coaching was the best thing I could have done for my business.


John Jones / Founder / Soule Awakening

What Brand Focus® Alumni Are Saying

Antoine & his team were a great strategic partner and provided invaluable insights as we embarked on a company rebrand. They took the time to fully understand our business, industry & target audience, and their balance of strategy & creativity resulted in recommendations to help fuel our business and aligned our organization towards sustainable growth.

Dr. Linda W., CDE, CRS / CEO / Turning Point Leadership Group

What Brand Focus® Alumni Are Saying

I think very highly of Antoine & his team over at Cultural Sync. Working with them provided us with a true understanding of branding and the importance of putting the customer at the center of our business. And you don’t just say it; you actually understand how your brand & marketing connect to deliver a consistent message to your team & target customer.

Matt M. / Executive Director / Chattanooga C.A.R.E.S

What Brand Focus® Alumni Are Saying

Participating in the one-on-one coaching sessions was an invaluable investment. Antoine’s energy & approach to my brand’s development was refreshing. He doesn’t just tell you what you want to hear. His recommendations are insightful,  candid & actionable. My business is now in a true position for growth.

Joseph A. / CEO / Strategic Consulting Partners

What Brand Focus® Alumni Are Saying

“The team’s insights gave us an important third-party perspective as we delved into the rebranding of the Chattanooga Chamber of Commerce’s Diversify Luncheon and Business Fair. The brand strategy our teams developed together helped the Chattanooga Chamber to expand our outreach. We look forward to Diversify growing and reaching more businesses in the coming years.”

Sybil T. / VP of Communications / Chattanooga Chamber of Commerce

What Brand Focus® Alumni Are Saying

Antoine & his team coached me through the preparation of my brand communication strategy. I sought their advice after being very unhappy with the previous consultant I had hired, and I must say, working with Cultural Sync was a dream. They’re extremely knowledgeable and guided me through my frustrations with ease and wise advice. Mostly importantly, they truly cared about helping me succeed and was very encouraging. I would work with them again in a heartbeat, and I will recommend their expertise to anyone.

Meredith W. / Founder / Nashrow