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BFP 003: Defining Your Target Audience

Summary: In this episode of the Brand Focus Podcast we discuss the importance of defining your target audience. Throughout the episode, we discuss "what a target audience is", "why customers

BFP 002: Defining Your Brand Core

Summary: In this episode of the Brand Focus Podcast, we provide insight into the elements of your brand core. Discussing the importance & impact of defining your brand core which

BFP 001: The True Definition of a Brand

Summary: In this inaugural episode of the Brand Focus Podcast we explore the true definition of the term brand. I provide an overview of why I started the Podcast and