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Summary:

In this episode of the Brand Focus Podcast, we discuss how you as a business leader can begin the process of successfully leading your brand. I assume you’ve taken the steps to define your brand foundation. The next step in the process is for you as a leader to champion the brand internally, before you approach & engage those outside of your business. You must make all of those affiliated with the operations of your business aware of the fundamentals of your brand, and why it’s important that they champion it as well. Throughout the episode, we discuss several steps you can take to approach this process with your team.

  • Creating a  strong brand foundation :40
  • Championing your brand internally 2:15
  • The creation of identity 3:45
  • 3 ways you can champion your brand 5:00
  • Great leaders embody their brands 5:20
  • Preaching the brand gospel tom your team 7:45
  • Reinforcing the brand visually and through  incentives 9:45

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Resources Mentioned:

Episode 002: Defining your brand core
Episode 003: Defining your target audience
Episode 004: Defining your brand message
Episode 005: Defining your communication strategy

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