The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless

The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients.

How Brand Recognition Boosts Customer Loyalty

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness.