The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless
The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients. Better pizza” and the face of its founder John “Papa…
How Brand Recognition Boosts Customer Loyalty
[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness. I can see how this can happen, however brand recognition…