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Brand Positioning: Creating Brand Messaging

Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a

The Miseducation of Branding – What You Should Really Know

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this