Brand Positioning: Creating Brand Messaging
Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a strong brand foundation for your business. The process of positioning…
The Miseducation of Branding – What You Should Really Know
If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this question. I say that in the literal sense, you will…