So I’ve started a business, now what?
Throughout life, there will be only a handful of truly euphoric moments that we will all experience. Events, like getting married, becoming a parent, and winning the lottery, are on the shortlist of moments, and for many, launching a business...
Building A Brand Tribe, Part 1: The Big Green Egg Effect
Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together and celebrate their love for the green ceramic charcoal grills. The…
The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless
The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients. Better pizza” and the face of its founder John “Papa…
What Brand Leaders Can Learn From Donald Trump
[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become the 45th President of the United States. This event has…