The Importance of Brand Focus
If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99% of all replies would not include the term failure. No one starts a business with the goal of failing in…
How Customer Emotion Impacts Your Brand
[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision and execution of how Starbucks positioning in the market undoubtedly played…
How Brand Recognition Boosts Customer Loyalty
[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness. I can see how this can happen, however brand recognition…
Why Continual Brand Investment is Paramount to Success
[Read Time: 2 minutes, 5 seconds] When thinking of branding, a majority of individuals, including seasoned business professionals operate under the assumption that brand investment happens at the start of the businesses journey. Logo.. check! Business cards.. check! Website.. check!…
What Brand Leaders Can Learn From Donald Trump
[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become the 45th President of the United States. This event has…
What is a brand?
Consistency is key in building a successful brand
One of the greatest things about branding is that the keys to success have to be followed by businesses of all sizes. Whether you’re a small startup planting your initial branding seeds, a regional business attempting to build momentum, or…
Top 2 Reasons Brand Strategy Is Key To Business Success
[Read Time: 2 minutes, 57 seconds] We live in such a fast-paced, “I need it now” society that often as business leaders we find ourselves making impulse decisions, to stay with or in front of our competitors. We all know…
Multicultural Consumers are Key to Your Brands Growth
[Read Time: 2 minutes, 26 seconds] As a brand strategist, one of my key objectives while working with clients is to create emotional connections between their products/services and their target audiences. Emotions significantly influence and, in many cases, determine our…