Giving Brands

A Voice

That Resonates

Across Cultures

Cultural Sync™ is an award-winning Strategic Brand Consulting & Consumer Research Agency. We help brands and individuals develop a stronger presence and create broader consumer bases by providing insight and understanding of the cultural essences of the consumer market.

We build rational, research-derived frameworks that prepare startups for launch and assist existing brands capture new markets. Our solutions are shaped by analytics and consumer data, which equip us with the ability to successfully develop 360° brand experiences that relate to consumers, activate brand advocacy, and drive market share.

We Connect, Engage

& Move Consumers

to Action

We’re an agency of strategists, designers, problem-solvers, and managers. We help our clients shape brand engagement strategies that better reflect the future general population by providing research, insights, and solutions that are based on cultural, generational, gender, and other identifiable consumer trends.

Every section of society has its own culture, whether it is: language, dialect, style of dress, cuisine, social behavior, musical preference or spiritual beliefs to name a few. All of these components are factors that should be considered when developing your communication strategy. 

Partnering with Cultural Sync™ yields solutions that bridge the gap between brands and consumers. Our strategies are designed to creatively compel change in buyer behavior and to build brand equity within the minds of the consumer.

We help businesses synchronize their brands across diverse cultural markets. By creating unique and targeted marketing strategies, we keep organizations “in sync” with current and future cultural trends that define their evolving target market.

STRATEGY

Building Strong Brand Foundations

All projects start with a Discovery phase – a thorough examination of the internal & external elements of your brand. Our process provides a better understanding of your industry, target audience, and opportunities of competitive differentation.

  • Brand Discovery
  • Brand Positioning
  • Brand Alignment
  • Brand Architecture
  • Naming
  • New Concepts
  • Brand Launch
  • Brand Refresh
  • Marketing Strategy
  • Cultural Competence Strategy

RESEARCH

Building Data Based Solutions 

Developing strategies that are based on data, we’re able to create systems that assist in the creation of the brand voice required to reach and engage your desired target demographic. 

  • Quantitative Research
  • Qualitative Research
  • Consumer Analysis
  • Customer Experience Mapping
  • Opportunity Assessment
  • Equity Analysis
  • Competitor Analysis
  • Market Analysis
  • Trend Analysis

VISUAL COMMUNICATION

Creating collateral that conveys your message

Perception is reality. Individuals and brands of all sizes should be aware of this fact, and invest in marketing collateral that represents their desired reputation. We partner with top creative agencies to bring our communication plans to life.

  • Brand asset design
  • Corporate identity package
  • Marketing collateral development
  • Corporate Annual Reports
  • Logo & identity
  • Web design & development
  • Film + Video Production
  • Copywriting
  • Photography

Cultural Competence

( Why It Matters )

Minority Consumers Are Becoming The Majority

The Multicultural population is gradually becoming the majority in the U.S market. With growth, comes increased buying power.

We specialize in helping brands embrace these cultural shifts, and optimize their approach & messaging to effectively engage this new mainstream consumer.

 

(Source: Nielsen)

Multicultural U.S Consumer Spending Power By 2019

Latino Americans

$1.7 Trillion

African Americans

$1.4 Trillion

Asian Americans

$1 Trillion

Source: The Selig Center

As the mainstream consumer becomes more diverse, it is no longer a valid business strategy to be “color blind” when thinking of your target consumer.

Race and ethnicity does matter, and the growth of your business will be dependent on the efforts made to create messaging that reflects, acknowledges, and speaks to consumers of all cultural backgrounds.

Needing to establish a more diverse consumer base? Let’s begin the conversation!

Let’s take the next step and work together. Contact Us Via The Form Below

Insights 

Let’s Begin 

Moving Your

Brand Forward

Please don’t hesitate to contact us if you have any questions. We want to know more about the needs of your brand. Please fill out the form and let’s get a conversation started. If you’d rather talk in person, drop us a line at (404) 969-6301 or send us an email at info@culturalsync.com. We look forward to hearing from you soon.

Phone: 404.969.6301

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