Who We Are

Cultural Sync™ is an award-winning Integrative Branding Agency. We help organizations develop stronger brands and create broader consumer bases by providing insight and understanding of the cultural essences of the consumer market.

Our solutions are shaped by analytics and consumer data, which equip us with the ability to successfully develop 360° brand experiences that relate to consumers, activate brand advocacy, and drive market share.

What We Do

We connect, engage and move multicultural consumers to action.

Partnering with Cultural Sync™ yields solutions that bridge the gap between you and the multicultural consumer. Our strategies are designed to creatively compel change in buyer behavior and to build brand equity within the minds of the consumer.

Research

Our Discovery phase provides insight on the health of your brand internally, analyzes your current market penetration, and the potential growth of your total market.

Utilizing concepts of the Total Market Approach, we have created a proprietary method for evaluating our client’s brands and engagement over several metrics. Our process analyzes raw data and consumer & market research to create insights on the value, reach, and potential of your brand.

We then use this information as the foundation of our strategies and branding solutions.

Phase 1

Create

Our creative process is one that examines and explores all relevant areas of your brand and consumer market. Our process does not solely focus on the objectives of our proposed strategy, we create a collaborative atmosphere with our clients that allow us to craft messaging, campaigns, and touch-points that speak directly to your target audience.

Our team of in-house designers approach each project with the mindset of, “think, create, innovate”. We incorporate techniques of social psychology and neuro-linguistic research into our creative processes, to ensure we maximize the impact that our solutions will have in the marketplace.

Phase 2

Manage

Brands need to be nurtured and cared for, they need strong guidelines, and health checking systems to continually monitor and control brand outputs.

We help you develop key performance indicators that allow us to clearly analyze and comprehend the thoughts and opinions of your consumers, and measure the impact our solutions are having within the marketplace. 

This data allows our team to measure and optimize your campaigns where needed, and ensure our solutions are effectively meeting your business objectives.

Phase 3

Why Our Methodology & Insights Set Us Apart

The issue with staying true to only traditional marketing firms with a homogenous viewpoint is that the strategies fail to connect with the total scope of consumers your company needs to reach. Every section of society has its own lifestyle, whether it is: a set of mannerisms, style of dress, type of social behavior, rituals, religion, or language. All of these components are factors that should be considered when determining how messages will be received by individuals.

We help organizations synchronize their brand across diverse cultural markets. By creating unique and targeted marketing strategies, we keep organizations “in sync” with current and future cultural trends that define their evolving target market.

Our Services 

We’re an agency of strategists, designers, problem-solvers, and managers. We combine the expertise of our in-house team with those of third party professionals to provide our clients with the highest level service. We provide a 360° approach to all projects – which consists of the development of strategies, the creation of all required brand touch-points, and the management of those touch-points to ensure deviation does not arise.

Research

Existing Market Insights and Valuation Report

Creation of detailed reporting that equip you with insight on your existing market, and provides information on the true reach, depth, discrepancies, and risks associated with your current brand. Our analysis also provides a brand evaluation based on input from your current customer base.

Culturally Synced ™ Brand Evaluation

Providing insight on the current/potential market’s response to your brand across multiple cultural sectors. We will employ both new and traditional research methodologies to engage cultural demographics and evaluate the strengths, weaknesses, opportunities, and elasticity of your brand(s) position/image in the eyes of multicultural consumer.

Potential Market Identification and Analysis

Providing analysis of the total potential market reach of your brand’s product/service offering. The analysis will identify brand discrepancies and misrepresentations of your brand, and provide our team with the information required to sync your desired brand messaging across cultural demographics.

Culturally Synced ™ Experience Evaluation

Providing insight on how the current & potential market responds to the experiences created by your brand and chosen communication touchpoints. We combine cutting edge experiments with conventional methods of marketing research to create an evaluation that identifies your brand(s) strengths, weaknesses, and opportunities to create a more inclusive & alluring experience for consumers.

Create

Culturally Synced ™ Brand Strategy

  • Discovery (Brand Audit)
  • Brand Platform
  • Brand Architecture
  • Brand Extension
  • Naming
  • Brand Communication Marketing Plan
  • Go-To Market
  • Experience & Engagement

Engagement

  • Internal Brand Engagement
  • Consumer Brand Engagement
  • Social Brand Engagement

Design

  • Visual Brand Language Design
  • Identity Design
  • Print Collateral Design
  • Packaging Design
  • Merchandising Design
  • Retail Design
  • Environmental Design
  • User Experience Design

Development

  • Product & Service Development
  • Website & E-Commerce Development
  • Mobile Development

Manage

We provide clear application guidelines for your team, partners, contractors and suppliers. We work closely with you to help ensure smooth, scalable implementation of our strategies, concepts, and campaigns. The aim is to ensure full understanding of brand messaging, correct usage of brand imagery, and consistent management of all touchpoints. 

Campaign Management

After the completion and launch of your campaign, it’s imperative that all elements are properly managed. We work with you to design key performance identifiers that align with the goals established by you and our team. This step ensures that we can analyze and assess the impact of the solutions and experiences we have created, and provide us with the information needed to make required adjustments.

Web Analytics

Understanding how consumers behave online is one of the most important ways to understand how to create solutions that perform and gain traction. We believe data is critical in forming the foundation for planning and strategy, and for guiding the continual improvement of the experience a brand delivers. We monitor user behavior through analytics tools to track KPIs and to optimize your performance online.

Search Engine Optimization (SEO)

Our development process begins and ends with a focus of providing the best user experience possible. Our strategists and designers work meticulously to ensure that search data plays a pivotal role in the creation of our solutions. A SEO focus gives your online mediums the best possible chance of making an impact in SERPs and converting visitors into customers.

Sentiment & Engagement Measurement

Knowing how your brand is received by customers and the general market is an important asset. We measure the impact your brand is making within the market by conducting interviews with your current and previous customers. We also develop custom KPIs to measure brand sentiment drivers and engagement levels across online, social media, and industry conversations. 

Why It Matters

Minority Consumer Becoming The Majority

The Multicultural population is gradually becoming the majority in the U.S market. With growth, comes increased buying power.

Organizations must embrace these cultural shifts, and optimize their approach & messaging to effectively engage this new mainstream consumer.

(Source: Nielsen)

Multicultural U.S Consumer Spending Power By 2019

Latino Americans

$1.7 Trillion

African Americans

$1.4 Trillion

Asian Americans

$1 Trillion

Source: The Selig Center

As the mainstream consumer becomes more diverse, it is no longer a valid business strategy to be “color blind” when thinking of your target consumer.

Race and ethnicity does matter, and the growth of your business will be dependent on the efforts made to create messaging that reflects, acknowledges, and speaks to consumers of all cultural backgrounds.

Years of Multicultural Buying Power
Years of Multicultural Buying Power

Needing to establish a more diverse consumer base? Let’s begin the conversation!

Let’s take the next step and work together

Contact

Team

Ron Akins

CEO & Senior Strategist

Antoine Woods Jr.

President & Senior Strategist

Adriana D. Wennerstrom

Marketing Coordinator

Gerrod Moore

Marketing Assistant

Emily Barton

Marketing Intern

Josh Seaton

Business Analytics Specialist

Sam Anderson

Copywriting Intern

J. Adams

Multimedia Director

Bethany Congdon

Designer

Patrick Noland

Web Designer

Taylor Casbon

Web & IOS Developer

Amber Akins

Finance Director

Office Life

Insights 

multicultural_consumer_purchasing_power

Multicultural Buying Power Shift

By | Insights | No Comments

The Multicultural Edge: Rising Super Consumers is a fresh perspective on multicultural consumers as the emerging consumer force in America today. It builds on the previous series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and Hispanic consumers and illustrates why companies should consider multicultural consumers as the cornerstone of today’s successful marketing strategies. As the…

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strategic_brand_identity_design

Strategic Brand Identity Design

By | Agency News | No Comments

Cultural Sync lives by the motto Collectively Individual. Collectively Individual is the understanding that in order to understand the individual, you must also understand the collective (and vise-versa). One element of society cannot live without the other. To convey a well-rounded and well-received message, you must be able to communicate your internal viewpoints, while also be able to look at…

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Contact Us 

Reach Out To Us Toll Free

(866) 936-0819

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Please don’t hesitate to contact us if you have any questions. We want to know more about the needs of your brand. Please fill out the form and let’s get a conversation started. If you’d rather talk in person, drop us a line at (866) 936-0819 or send us an email at info@culturalsync.com. We look forward to hearing from you soon.

Address: 

400 East Main Street, Suite 201b, Chattanooga, TN 37408

Phone:

(866) 936-0819

Fax: 

(866) 931-3139

New Business

info@culturalsync.com

Media Inquiries

press@culturalsync.com

Careers

careers@culturalsync.com

OFFICE #:
(866) 936-0819

FAX #:
(866) 931-3139

ADDRESS:
400 East Main Street, Suite 201b, Chattanooga, TN 37408

NEW BUSINESS:
info@culturalsync.com

MEDIA INQUIRES:
press@culturalsync.com

CAREERS:
careers@culturalsync.com

Integrative Brand Agency