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We Help Brands

Effectively 

Communicate

Across Cultures

Cultural Sync™ is an award-winning Strategic Brand Consulting & Consumer Research Agency. We specialize in helping brands define their messaging & effectively communicate within the consumer market. 

We work with brands and individuals to develop a stronger presence and create broader consumer bases by providing insight and understanding of the cultural essences of their target audiences.

We build rational, research-derived frameworks that prepare startups for launch and assist existing brands with capturing new audiences. Our solutions are shaped by a proven development process, analytics and consumer data. All of which equip us with the ability to successfully develop 360° brand experiences that relate to consumers, activate brand advocacy, and drive market share.

We Simplify The Complicated

We help entrepreneurs answer tough questions & guide them on how to better articulate the essence of the brands they lead. 

We’re an agency of strategists, designers, problem-solvers, and managers. Partnering with Cultural Sync™ yields brand strategies that become business drivers, building deeper engagement and market success.

Our solutions bridge the gap between brands and consumers. We help our clients shape brand communication & engagement strategies that better reflect their target demographics by providing research, insights, and solutions that are based on cultural, social, generational, gender, and other identifiable consumer trends.

We Connect With, Engage, & Move Your Defined Audiences to Action.

We believe that effective communication is a process, and one that is achieved via collaboration. Guided by our Brand Focus System™ and our research, strategy, & visual communication offerings, our team partners with you to create solutions that provide a better understanding of your – brand message, personality, industry, target audience, competitors, and areas of differentiation. 
 
Brand Focus System™ Methodology 

Clarifying Brand Focus &

Creating a Foundation All Brand Efforts Can Be Built Upon

Our Brand Focus System™ is a strategic program built to guide entrepreneurs through defining & simplifying the message of who they are, what they do, & who they do it for.

This process equips stakeholders who communicate on behalf of your brand with dialog driven by your core message. Enabling experiences with target audiences that are clear, consistent, & authentically engaging.

Phase One

01. Brand Clarification

Phase one assists with clarifying your brand foundation. Creating a true statement of what your brand stands for – clarifying your mission, vision, culture, & values. 

Phase Two

02. Audience Clarification

You have to know who you’re targeting before you begin communicating. Phase two assists with clarifying your ideal audiences & analyzing their behavioral patterns so you can develop an effective engagement strategy.

Phase Three

03. Communication Focus

Knowing your correct target audience enables the ability to develop focused brand experience models. Phase three outlines where & how to engage your audiences. Whether it’s print, digital, or a combination of both – we design brand experiences that build brand awareness & ignite engagement within your market.

RESEARCH

Building Data Based Solutions 

  • Quantitative Research
  • Qualitative Research
  • Consumer Analysis
  • Customer Experience Mapping
  • Opportunity Assessment
  • Equity Analysis
  • Competitor Analysis
  • Market Analysis
  • Trend Analysis

STRATEGY

Building Strong Brand Foundations

  • Brand Discovery
  • Brand Alignment
  • Communication Strategy
  • Brand Architecture
  • Naming
  • New Concept Development
  • Product Launch
  • Brand Refresh
  • Cultural Engagement

VISUAL COMMUNICATION

Creating collateral that conveys your message

  • Brand Guidelines
  • Brand Identity Systems
  • Web & Digital Design
  • E-Commerce Development
  • Brand Videography
  • Branded Photography
  • Campaign Development & Launch

Cultural Competence

( Why It Matters )

Minority Consumers Are Becoming The Majority

The Multicultural population is gradually becoming the majority in the U.S market. With growth, comes increased buying power.

As the mainstream consumer becomes more diverse, it is no longer a valid business strategy to be “culture blind” when thinking of your target consumer.

(Source: Nielsen)

Race and ethnicity does matter, and the growth of your business will be dependent on the efforts made to create messaging that reflects, acknowledges, and speaks to consumers of all cultural backgrounds.

Every section of society has its own culture, whether it is: language, dialect, style of dress, cuisine, social behavior, musical preference or spiritual beliefs to name a few. All of these components are factors that should be considered when developing your communication strategy.

We specialize in helping brands embrace these cultural shifts, and optimize their approach & messaging to effectively engage this new mainstream consumer.We help businesses synchronize their brands across diverse cultural markets. By creating unique and targeted marketing strategies, we keep organizations “in sync” with current and future cultural trends that define their evolving target market.

Multicultural U.S Consumer Spending Power By 2019

Latino Americans

$1.7 Trillion

African Americans

$1.4 Trillion

Asian Americans

$1 Trillion

Source: The Selig Center

Needing to establish a more diverse consumer base? Let’s begin the conversation!

Let’s take the next step and work together. Contact Us Via The Form Below

Insights 

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Let’s Begin 

Moving Your

Brand Forward

Please don’t hesitate to contact us if you have any questions. We want to know more about the needs of your brand. Please fill out the form and let’s get a conversation started. If you’d rather talk in person, drop us a line at (404) 969-6301 or send us an email at info@culturalsync.com. We look forward to hearing from you soon.

Phone: 404.969.6301

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