Clicky

Loading...
Brand Positioning: Creating Brand Messaging
Antoine Woods Jr

Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of

Read More
Brand Positioning: Defining Your Target Audiences
Antoine Woods Jr

As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your

Read More
Brand Positioning: Brand Success starts with your DNA
Antoine Woods Jr

The question of why some individuals achieve success while others do not is often asked and has been scientifically associated

Read More
5 Ways to Build Brand Awareness
Antoine Woods Jr

If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch

Read More
The Miseducation of Branding – What You Should Really Know
Antoine Woods Jr

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and

Read More
What is brand positioning?
Antoine Woods Jr

It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies

Read More
3 Books that influenced my approach to brand building
Antoine Woods Jr

I’ve often been asked by colleagues and from those within my inner circle, what were some of the steps I

Read More
The Importance of Brand Focus
Antoine Woods Jr

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99%

Read More
How Customer Emotion Impacts Your Brand
Antoine Woods Jr

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started

Read More
How Brand Recognition Boosts Customer Loyalty
Antoine Woods Jr

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business

Read More