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The Miseducation of Branding – What You Should Really Know
Antoine Woods Jr

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and

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What is brand positioning?
Antoine Woods Jr

It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies

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3 Books that influenced my approach to brand building
Antoine Woods Jr

I’ve often been asked by colleagues and from those within my inner circle, what were some of the steps I

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The Importance of Brand Focus
Antoine Woods Jr

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99%

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How Customer Emotion Impacts Your Brand
Antoine Woods Jr

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started

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How Brand Recognition Boosts Customer Loyalty
Antoine Woods Jr

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business

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Why Continual Brand Investment is Paramount to Success
Antoine Woods Jr

[Read Time: 2 minutes, 5 seconds] When thinking of branding, a majority of individuals, including seasoned business professionals operate under

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What Brand Leaders Can Learn From Donald Trump
Antoine Woods Jr

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J.

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What is a brand?
Antoine Woods Jr
You may not realize it, but the term “brand” is one of the most used buzzwords in the English language.
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Consistency is key in building a successful brand
Antoine Woods Jr

One of the greatest things about branding is that the keys to success have to be followed by businesses of

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