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Building A Brand Tribe, Part 1: The Big Green Egg Effect
Antoine Woods Jr

Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that

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Benefits of Brand Awareness Campaigns
Antoine Woods Jr

Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target

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3 Benefits of Defining Your Communication Roadmap
Antoine Woods Jr

As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences,

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The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless
Antoine Woods Jr

The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of

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Brand Positioning: Creating Brand Messaging
Antoine Woods Jr

Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of

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Brand Positioning: Defining Your Target Audiences
Antoine Woods Jr

As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your

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Brand Positioning: Brand Success starts with your DNA
Antoine Woods Jr

The question of why some individuals achieve success while others do not is often asked and has been scientifically associated

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5 Ways to Build Brand Awareness
Antoine Woods Jr

If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch

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The Miseducation of Branding – What You Should Really Know
Antoine Woods Jr

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and

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What is brand positioning?
Antoine Woods Jr

It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies

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