The Entrepreneur Conundrum, Do I need a Co-Founder Part 2

In part 1 of The “Entrepreneur Conundrum, Do I need a co-founder” series we discussed how to internally approach the process of determining if you need a co-founder. If you

The Entrepreneur Conundrum, Do I need a Co-Founder Part 1

Several weeks ago I had an opportunity to participate in a flash accelerator, which is similar to speed dating but with entrepreneurs and business consultants. Each session consisted of 30-minutes

Building A Brand Tribe, Part 1: The Big Green Egg Effect

Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together and

The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless

The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients.

What Brand Leaders Can Learn From Donald Trump

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become