3 Benefits of Defining Your Communication Roadmap

As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences, and Clarifying your Brand Messaging. Now it’s time to place

Brand Positioning: Defining Your Target Audiences

As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating

The Miseducation of Branding – What You Should Really Know

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this

How Customer Emotion Impacts Your Brand

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision and

Why Continual Brand Investment is Paramount to Success

[Read Time: 2 minutes, 5 seconds] When thinking of branding, a majority of individuals, including seasoned business professionals operate under the assumption that brand investment happens at the start of

What Brand Leaders Can Learn From Donald Trump

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become

Consistency is key in building a successful brand

One of the greatest things about branding is that the keys to success have to be followed by businesses of all sizes. Whether you’re a small startup planting your initial

Multicultural Consumers are Key to Your Brands Growth

[Read Time: 2 minutes, 26 seconds] As a brand strategist, one of my key objectives while working with clients is to create emotional connections between their products/services and their target