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How Customer Emotion Impacts Your Brand

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision &

Why Continual Brand Investment is Paramount

[Read Time: 1 minute, 54 seconds] When thinking of branding, a majority of individuals, including seasoned entrepreneurs operate under the assumption that brand investment happens at the start of the

What Brand Leaders Can Learn From Donald Trump

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become

Consistency is key in building a successful brand

One of the greatest things about branding is that the keys to success have to be followed by businesses of all sizes. Whether you’re a small startup planting your initial

Top 2 Reasons Brand Strategy Is Key To Business Success

[Read Time: 1 minute, 56 seconds] What is brand strategy? By definition, brand strategy is the development of a long-term roadmap for which a business follows to develop a brand

Multicultural consumers key to future success of brands

[Read Time: 1 minute, 40 seconds] It has been well documented that the United States is entering into an era of transformation in regards to its general population. The term