“How do I create a personal brand?” This is a question I’m often asked in social settings after it’s discovered that I am a brand strategist, and my answer is
Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together and
The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients.
[Read Time: 2 minutes, 5 seconds] When thinking of branding, a majority of individuals, including seasoned business professionals operate under the assumption that brand investment happens at the start of