Building A Brand Tribe, Part 2: The Big Green Egg Effect
In part 1 of the Building a Brand Tribe series, we discussed the impact building a tribal brand can have on the success of your business. If you did not read the previous article, please do so as it provides…
Benefits of Brand Awareness Campaigns
Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target Audiences, Brand Messaging, and Communication Roadmap. Now it’s time to turn your focus to combining all you’ve learned during the…
3 Benefits of Defining Your Communication Roadmap
As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences, and Clarifying your Brand Messaging. Now it’s time to place our focus toward the next step of Creating your Communication…
Brand Positioning: Creating Brand Messaging
Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a strong brand foundation for your business. The process of positioning…
Brand Positioning: Defining Your Target Audiences
As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating yourself from competitors, and clarifying your value proposition, but those…
Brand Positioning: Brand Success starts with your DNA
The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in the United Kingdom conducted a study where more than 800…
The Miseducation of Branding – What You Should Really Know
If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this question. I say that in the literal sense, you will…