Benefits of Brand Awareness Campaigns
Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target Audiences, Brand Messaging, and Communication Roadmap. Now it’s time to turn your focus to combining all you’ve learned during the…
3 Benefits of Defining Your Communication Roadmap
As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences, and Clarifying your Brand Messaging. Now it’s time to place our focus toward the next step of Creating your Communication…
The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless
The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients. Better pizza” and the face of its founder John “Papa…
Brand Positioning: Creating Brand Messaging
Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a strong brand foundation for your business. The process of positioning…
Brand Positioning: Defining Your Target Audiences
As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating yourself from competitors, and clarifying your value proposition, but those…
Brand Positioning: Brand Success starts with your DNA
The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in the United Kingdom conducted a study where more than 800…
5 Ways to Build Brand Awareness
If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch a product or service that connects and resonates with your target audiences often determines whether your business experiences success or…
The Miseducation of Branding – What You Should Really Know
If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this question. I say that in the literal sense, you will…
What is brand positioning?
It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies to entertainers, athletes, business professionals, social media stars, and the list goes on. Yes, it’s true that all of us…
3 Books that influenced my approach to brand building
I’ve often been asked by colleagues and from those within my inner circle, what were some of the steps I took when deciding to pivot and focus on becoming an expert in the branding space. Prior to 2010, I was…