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BFP 008: 7 steps for how not to screw up naming your brand

Summary: In this episode of the Brand Focus Podcast, Host Antoine Woods Jr. provides "7 steps for how to not screw up naming your brand. Throughout the episode, he provides

BFP 007: The Secret Ingredient to Branding Success

Summary: In this episode of the Brand Focus Podcast, Host Antoine Woods discusses"The Secret Ingredient to Branding Success". Throughout the episode, he speaks on how consistency is the fuel behind

BFP 006: How to successfully lead your brand

Summary: In this episode of the Brand Focus Podcast, we discuss how you as a business leader can begin the process of successfully leading your brand. I assume you've taken

BFP 005: Defining Your Communication Strategy

Summary: In this episode of the Brand Focus Podcast we discuss the fourth and final element of the Brand Focus Framework, defining your communication strategy. Throughout the episode, we discuss

BFP 004: Defining Your Brand Message

Summary: In this episode of the Brand Focus Podcast, we discuss the importance of defining your brand message. Providing insight into why it's so important to your business and how to approach the process. We

BFP 003: Defining Your Target Audience

Summary: In this episode of the Brand Focus Podcast we discuss the importance of defining your target audience. Throughout the episode, we discuss "what a target audience is", "why customers

BFP 002: Defining Your Brand Core

Summary: In this episode of the Brand Focus Podcast, we provide insight into the elements of your brand core. Discussing the importance & impact of defining your brand core which

The Importance of Brand Focus

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99% of all replies would not include the term failure. No

BFP 001: The True Definition of a Brand

Summary: In this inaugural episode of the Brand Focus Podcast we explore the true definition of the term brand. I provide an overview of why I started the Podcast and

4 Keys to Achieving Brand Success

You deserve for your brand to work for you, not against you. We created the Brand Focus® Framework to help leaders just like yourself obtain clarity within their businesses and ensure