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Building A Brand Tribe, Part 1: The Big Green Egg Effect

Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together and

Benefits of Brand Awareness Campaigns

Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target Audiences, Brand Messaging, and Communication Roadmap. Now it’s time to

3 Benefits of Defining Your Communication Roadmap

As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences, and Clarifying your Brand Messaging. Now it’s time to place

The power of brand recognition – And how it’s making Papa John’s new marketing campaign useless

The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the slogan “Better ingredients.

Brand Positioning: Creating Brand Messaging

Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a

Brand Positioning: Defining Your Target Audiences

As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating

Brand Positioning: Brand Success starts with your DNA

The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in

5 Ways to Build Brand Awareness

If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch a product or service that connects and resonates with your

The Miseducation of Branding – What You Should Really Know

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this

What is brand positioning?

It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies to entertainers, athletes, business professionals, social media stars, and the