BFP 004: Defining Your Brand Message

Summary: In this episode of the Brand Focus Podcast, we discuss the importance of defining your brand message. Providing insight into why it's so important to your business and how to approach the process. We

BFP 003: Defining Your Target Audience

Summary: In this episode of the Brand Focus Podcast we discuss the importance of defining your target audience. Throughout the episode, we discuss "what a target audience is", "why customers

BFP 002: Defining Your Brand Core

Summary: In this episode of the Brand Focus Podcast, we provide insight into the elements of your brand core. Discussing the importance & impact of defining your brand core which

The Importance of Brand Focus

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99% of all replies would not include the term failure. No

BFP 001: The True Definition of a Brand

Summary: In this inaugural episode of the Brand Focus Podcast we explore the true definition of the term brand. I provide an overview of why I started the Podcast and

4 Keys to Achieving Brand Success

You deserve for your brand to work for you, not against you. We created the Brand Focus® Framework to help leaders just like yourself obtain clarity within their businesses and ensure

How Customer Emotion Impacts Your Brand

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision &

How Brand Recognition Will Keep You In Business

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness.

Why Continual Brand Investment is Paramount

[Read Time: 1 minute, 54 seconds] When thinking of branding, a majority of individuals, including seasoned entrepreneurs operate under the assumption that brand investment happens at the start of the

What Brand Leaders Can Learn From Donald Trump

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become