Brand Positioning: Creating Brand Messaging

Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a

Brand Positioning: Defining Your Target Audiences

As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating

Brand Positioning: Brand Success starts with your DNA

The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in

5 Ways to Build Brand Awareness

If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch a product or service that connects and resonates with your

The Miseducation of Branding – What You Should Really Know

If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this

What is brand positioning?

It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies to entertainers, athletes, business professionals, social media stars, and the

3 Books that influenced my approach to brand building

I’ve often been asked by colleagues and from those within my inner circle, what were some of the steps I took when deciding to pivot and focus on becoming an

The Importance of Brand Focus

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99% of all replies would not include the term failure. No

How Customer Emotion Impacts Your Brand

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision and

How Brand Recognition Boosts Customer Loyalty

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness.