3 Books that influenced my approach to brand building

I’ve often been asked by colleagues and from those within my inner circle, what were some of the steps I took when deciding to pivot and focus on becoming an

The Importance of Brand Focus

If posed with the question, “why did you become an entrepreneur?”, what would be your response? I’m sure that 99.99% of all replies would not include the term failure. No

How Customer Emotion Impacts Your Brand

[Read Time: 3 Mins] Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision and

How Brand Recognition Boosts Customer Loyalty

[Read Time: 3 mins] Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness.

Why Continual Brand Investment is Paramount to Success

[Read Time: 2 minutes, 5 seconds] When thinking of branding, a majority of individuals, including seasoned business professionals operate under the assumption that brand investment happens at the start of

What Brand Leaders Can Learn From Donald Trump

[Read Time: 2 minutes, 31 seconds] It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the American people to become

What is a brand?

You may not realize it, but the term “brand” is one of the most used buzzwords in the English language. It seems that over the past 12 to 15 years

Consistency is key in building a successful brand

One of the greatest things about branding is that the keys to success have to be followed by businesses of all sizes. Whether you’re a small startup planting your initial

Top 2 Reasons Brand Strategy Is Key To Business Success

[Read Time: 2 minutes, 57 seconds] We live in such a fast-paced, “I need it now” society that often as business leaders we find ourselves making impulse decisions, to stay

Multicultural Consumers are Key to Your Brands Growth

[Read Time: 2 minutes, 26 seconds] As a brand strategist, one of my key objectives while working with clients is to create emotional connections between their products/services and their target